Apple halts Vision Pro development after M5 model fails to boost sales

14 articles · Updated · MacRumors · Apr 29

Apple sold only about 600,000 Vision Pro units, with returns far exceeding any other recent Apple product.
The M5 model, launched in October 2025 at $3,499, added a faster chip and better comfort but failed to attract buyers.
Apple has reassigned the Vision Pro team to other projects, is still selling the M5, and is now focusing on developing smart glasses with AI features.

Can Apple's AI smart glasses succeed without the advanced display that made the Vision Pro so unique?

Is Apple conceding the future of high-end mixed reality to rivals like Meta by halting Vision Pro development?

With a new CEO, is Apple's pivot to smart glasses a true innovation or just following Meta's lead?

With 600,000 units sold, what is the future for the world's most advanced 'orphan' tech product?

Did weakened retail operations under Tim Cook doom Apple's most ambitious product launch since the iPhone?