A new sub-business unit is established, with realme founder Li Bingzhong leading and Li Jie, president of OnePlus China, overseeing the sub-series product center.
Wang Wei becomes deputy general manager, and Xu Qi will handle marketing and service for both brands. The merger unifies global and domestic operations, including marketing and service functions.
This follows months of rumors about OnePlus’s future and staff cuts, though executives denied shutdown plans. The move aims to streamline operations, enhance competitiveness, and aligns with previous mergers under OPPO.
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