Coors Light launches The Coooors Call World Cup campaign featuring Andrés Cantor

2 articles · Updated · Marketing Dive · Apr 29

The campaign debuts a 30-second national spot, includes a consumer contest, and promotes the upcoming Coors 0.0% nonalcoholic brew launching in select Northeast markets in May.
Efforts span TV, digital, retail, out-of-home, and in-stadium activations in host cities like Dallas and Atlanta, with exclusive events, merchandise, and Uber partnerships.
Coors Light aims to engage soccer fans during the World Cup and offset recent sales declines, despite Budweiser holding official beer sponsorship for the tournament.

With the non-alcoholic market booming, can Coors 0.0% win on taste alone?

As Coors launches a non-alcoholic beer, is it betting against its own core product?

Will soccer fans embrace the 'Coooors Call' or see it as a corporate takeover?

Is Molson Coors' pivot to new drinks a sign that traditional beer is dying?

Can a clever slogan reverse a multi-billion dollar company's sales decline?