Automated bots accounted for more than 53% of all web traffic in 2025, up from 51% in 2024, while human activity fell to 47%.
AI-driven bots and agents now interact directly with APIs, with 27% of bot attacks targeting these endpoints, and financial services suffering 24% of attacks and 46% of account takeover incidents.
This marks a structural shift, making automation the default internet user and challenging businesses to distinguish and govern legitimate versus harmful machine activity, fundamentally altering digital business models and security strategies.
As AI agents become the web's primary audience, is your content strategy prepared for a post-human internet?
With AI now wielding digital insider access, how do we prevent these agents from being turned against us?
Attackers are bypassing websites to hit APIs directly. Is your company’s digital backdoor completely exposed?
With machines now dominating the internet, how can businesses tell real customers from ghosts in the machine?
Your marketing data is likely a lie. How do you find truth in an internet polluted by bots?