Apple secures exclusive five-year Formula One U.S. broadcast rights
Updated
Updated · The Wall Street Journal · Apr 29
Apple secures exclusive five-year Formula One U.S. broadcast rights
5 articles · Updated · The Wall Street Journal · Apr 29
Apple begins its $750 million contract as the exclusive U.S. broadcaster for Formula One, starting in 2026.
The deal follows Apple's successful F1-themed Hollywood movie, which grossed over $630 million and featured Lewis Hamilton as co-producer and technical consultant.
This marks a major shift from previous ESPN deals and reflects Apple's broader push into livestreaming and entertainment, aiming to further embed Formula One in U.S. culture.
How does the F1 movie's streaming success impact viewership for the live races on Apple TV?
What lessons from its evolving MLS deal is Apple applying to its new F1 partnership?
After ditching ESPN, is Formula 1's American fanbase growing or shrinking on Apple TV?
Has F1's cost cap and Apple's investment finally made racing teams sustainably profitable?
With team values now rivaling the MLB, is F1 becoming America's next major sport?