WWE and The CW agree multiyear deal for exclusive NXT premium live events

12 articles · Updated · Hollywood Reporter · Apr 28

The CW will air 20 NXT premium live events, starting with The Great American Bash this summer, marking their broadcast TV debut.
The deal makes The CW the exclusive home for both NXT’s weekly show and major events, following the end of NXT’s Peacock streaming arrangement.
This move expands NXT’s reach to free broadcast television, reflecting The CW’s commitment to WWE content and the growing prominence of NXT’s roster in the wrestling industry.

Will ad revenue alone justify making NXT's premium events free for broadcast on The CW?

With NXT now free for everyone, how can rival wrestling promotions possibly compete?

How will NXT's live events adapt to the commercial breaks of broadcast television?

As NXT ditches subscription models, is the era of pay-per-view wrestling officially over?

Is WWE sacrificing premium revenue for audience growth by making its biggest shows free?