Scammers use AI deepfakes of celebrities to promote scams on TikTok

3 articles · Updated · The Verge · Apr 29

Authentication firm Copyleaks reports that deepfake videos of Taylor Swift and Rihanna are being used to lure TikTok users into sharing personal data.
The manipulated videos, often set in interview scenarios, promote fake rewards programs and redirect users to third-party sites disguised with TikTok branding.
Other platforms like Instagram, Facebook, and YouTube also face a surge in scam deepfakes, while celebrities such as Swift are seeking legal protections against AI-driven impersonation.

Can trademarking a celebrity's voice truly stop the endless tide of AI impersonations?

As deepfakes become undetectable, is our trust in all digital video collapsing?

Should platforms pay for the fraud they host, treating deepfake ads like faulty products?

When a deepfake CEO orders a million-dollar transfer, who is legally responsible?

If even cybersecurity experts are fooled, what hope does the average person have against AI scams?