Coca-Cola and PepsiCo launch new dirty soda products amid rising consumer demand

12 articles · Updated · MarketWatch · Apr 29

Coca-Cola Cherry Float and PepsiCo’s Dirty Mountain Dew have driven first-quarter revenue growth, with Coca-Cola sales up 12% to $12.5 billion and volume up 3% year over year.
The trend, fueled by social media and popularized by chains like Swig, has led other brands such as Keurig Dr Pepper and Hershey to introduce Dirty soda-inspired offerings and related products.
Amid persistent inflation and economic uncertainty, companies are also lowering prices and offering more affordable options to attract price-sensitive consumers, especially younger demographics seeking customizable, affordable luxuries.

Is the 'dirty soda' boom a sugary bubble waiting to burst as healthy beverage trends grow?

Can the uniquely American 'dirty soda' trend be successfully exported to international markets?

Is the 'dirty soda' craze more about Gen Z's search for affordable, non-alcoholic social rituals?

Can local soda shops survive now that giants like McDonald's and Coca-Cola are entering their market?

As this trend becomes a daily habit, what are the unseen public health costs for a new generation?