Shake Shack launches limited-time BBQ Boneless Baby Back Rib Sandwich for $12.99

10 articles · Updated · MarketWatch · Apr 29

The new sandwich features hand-deboned, slow-cooked pork ribs with barbecue sauce, coleslaw, and pickles, debuting nationwide as part of Shake Shack’s seasonal menu.
This premium item arrives alongside other 'smoky' offerings, including a smoky burger, chicken sandwich, and mac and cheese, targeting barbecue season customers.
Industry experts note the sandwich enters a market dominated by McDonald’s McRib, but Shake Shack aims to attract its own clientele with higher-quality ingredients and unique preparation.

Can Shake Shack's kitchens handle the pressure of a complex, slow-cooked rib sandwich at scale?

Will diners pay double for quality, or does the McRib's nostalgic power remain unmatched?

Is the new rib sandwich a brilliant strategy or a costly bet against consumer wallets?

Can a $13 'real rib' sandwich truly challenge a $6 fast-food legend?

How does the meat industry's supply chain secretly decide what sandwiches appear on our menus?