Online ad businesses see AI-driven sales surge to $56 billion

9 articles · Updated · The New York Times · Apr 29

AI-powered advertising is expected to generate $56 billion in online ad sales this year, up 60% from $35 billion in 2025, according to Madison and Wall.
Major tech firms like Meta and Google are leveraging AI to automate ad creation, targeting, bidding, and performance measurement, making sophisticated marketing accessible to both large and small businesses.
The adoption of AI tools is reshaping the digital advertising landscape, driving more ad spending to leading tech companies and enabling local businesses to compete with corporate giants in campaign effectiveness.

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