Influencer Pimrypie pitched premium Monthong durians to her 31 million TikTok and Facebook followers, offering prices as low as 100 baht per fruit.
Some jumbo durians sold for 480 baht, down from the usual 700-800 baht, as Thailand seeks to clear excess supply.
The price cuts and influencer-led sales come as weaker Chinese demand threatens Thailand's largest durian export market, prompting innovative marketing efforts to manage the surplus.
With China's market flooded, where else can Thailand sell a million tons of durian?
That viral $3 durian deal seems too good. What's the hidden catch for consumers and farmers?
Can viral livestreams save Thai farmers, or will they devalue the 'King of Fruits' forever?
As new rivals emerge, is Thailand’s reign as the world's top durian exporter ending?
A new railway flooded China with cheap durian. Can technology solve the crisis it helped create?