Naver expected to post 512.81 billion won net profit for first quarter

9 articles · Updated · MarketWatch · Apr 29

Analysts forecast Naver's Q1 net profit at 512.81 billion won ($348.2 million), with revenue projected at 3.141 trillion won and operating profit at 559.99 billion won.
The anticipated net profit marks a 60% year-on-year and 20% quarter-on-quarter increase, driven by growth in search-platform advertising, e-commerce, fintech, and paid-content segments.
Investors are watching Naver’s AI integration efforts, including the upcoming 'AI Briefing' and 'AI Tab' services, though increased AI investment may pressure profit margins. Naver shares have fallen over 9% this year.

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