Waverly Advisors acquires TruWealth Advisors for $3.1B, expands to New Orleans
Updated
Updated · Wealth Management · Apr 28
Waverly Advisors acquires TruWealth Advisors for $3.1B, expands to New Orleans
6 articles · Updated · Wealth Management · Apr 28
The acquisition, finalized April 24, adds 31 TruWealth staff and two Louisiana offices, boosting Waverly’s assets under management to $34.2 billion.
TruWealth’s leadership, including founder Chuck Simmons and COO Jim Parrie, will join Waverly as partners, strengthening Waverly’s presence in the New Orleans area.
This marks Waverly’s 32nd acquisition since 2021, reflecting its ongoing national expansion strategy and commitment to providing enhanced resources and broader planning capabilities to clients.
How can TruWealth clients be sure their needs won't get lost in a $34 billion firm?
With 32 acquisitions since 2021, is Waverly's growth model a bubble waiting to pop?
What is the secret to keeping over 90% of clients during a wealth firm merger?
What does this deal signal about the future of independent financial advice in America?
As private equity fuels this M&A frenzy, who truly benefits: clients or investors?