YouTube TV launches fully custom multiview feature for all channels

17 articles · Updated · 9to5Google · Apr 28

The new multiview builder lets subscribers mix and match any live channels, including across packages like NFL Sunday Ticket, with rollout starting last week.
Users can now select live content from categories such as sports, news, and movies, but video-on-demand, DVR, and some family-friendly content are excluded.
The feature is available on most living room and mobile devices, though less than 5% of older devices have limited support, focusing only on major events.

As rivals offer similar features, can YouTube TV’s custom multiview truly dominate the live sports streaming market?

With live-only multiview, is YouTube TV ignoring the modern viewer's demand for on-demand and DVR flexibility?

As streaming costs rise, can features like multiview truly combat the multi-billion dollar sports piracy industry?

Beyond subscription fees, how will YouTube TV leverage custom multiview for new advertising and monetization models?

With older devices getting limited features, is YouTube TV creating a two-tiered experience for its subscribers?

What AI and cloud innovations are needed to power a seamless, fully customizable multiview experience for millions?