Average annual income per property reached €15,200 in 2025, with 2026 booking trends pointing to stronger returns across key destinations including Central Athens, Athenian Riviera, Thessaloniki, Crete, Cyclades, and Ionian Islands.
Nationally, average revenue per property is up 16.7%, occupancy rises 9.07%, and average daily rate increases 4.96%. The Athenian Riviera and Cyclades show especially strong gains, driven by higher demand rather than price hikes.
The market benefits from better demand absorption and realistic pricing, with regions like Crete extending their season and Cyclades recovering after price corrections. Geopolitical instability in the Middle East has not dampened Greece's rental market outlook.
With Athens banning new rentals, could tourist hotspots like the Cyclades be next to curb growth?
Can Greece's tourism boom survive a wider Middle East conflict and EU economic uncertainty?
Are new regulations and fees pushing small, independent Airbnb hosts in Greece out of the market?
Is the Cyclades' market recovery a sign of stability or the start of another price bubble?
How will massive projects like Ellinikon reshape the Athenian Riviera's identity beyond luxury tourism?
Will the new 'Climate Crisis' fee fund environmental resilience or just become another tourist tax?