Hatsune Miku unveils 12-item fishing gear collaboration with glowing rod and reel
Updated
Updated · Dexerto · Apr 28
Hatsune Miku unveils 12-item fishing gear collaboration with glowing rod and reel
4 articles · Updated · Dexerto · Apr 28
The collection, created with outdoor brand Dress, launches in Japan on June 11, 2026, with preorders now open.
Standout items include a ¥5,500 glowing reel and a 120cm green-glowing rod, plus themed lures, pliers, apparel, and accessories.
This collaboration follows other recent Miku merchandise releases, including tie-ins with Honkai Star Rail, traditional knife makers, and a hot sauce collection.
Is Hatsune Miku's new fishing gear a novelty item or a serious tool for anglers?
With a weak yen, is this Miku collaboration secretly targeting a global audience over Japan?
Will other virtual idols follow Miku into unconventional lifestyle product collaborations?
Does this collaboration prove Japan's quirky pop culture is thriving despite demographic shifts?
What does this niche partnership reveal about the future of virtual influencer brand deals?