Snapchat launches AI Sponsored Snaps for interactive brand conversations

12 articles · Updated · TechCrunch · Apr 28

The new feature lets nearly one billion monthly Snapchat users interact with brands’ AI agents directly in the Chat tab.
Brands can use their own AI agents to drive engagement and purchases, building on Sponsored Snaps’ 22% higher conversion rate and 20% lower cost per action.
Snapchat reports over half a billion users have messaged its AI chatbot since 2023, with 950 billion chats sent in Q1 2026 and strong adoption among teens and regular chat users.

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