Cetera Financial Group forms new RIA by merging Avantax and Retirement Planning units
Updated
Updated · Barron's · Apr 28
Cetera Financial Group forms new RIA by merging Avantax and Retirement Planning units
10 articles · Updated · Barron's · Apr 28
Cetera Planning Partners will have over 100 employee financial advisors and approximately $19 billion in assets under advisement.
The new unit aims to grow both organically and through further acquisitions, enhancing support for employee advisors with expertise in taxes, estate planning, and trust services.
Cetera, based in San Diego, is one of the largest US wealth management firms, now offering multiple affiliation models to attract and retain talent, with more than 12,000 advisors and $640 billion in assets under administration.
Can Cetera's new $19 billion mega-RIA maintain the personal touch clients expect?
After its latest merger, what is Cetera’s next likely acquisition target?
As Cetera expands its W-2 model, what happens to advisor independence?
Does combining wealth and tax services truly deliver superior results for investors?
How is private equity funding reshaping the landscape of financial advice?
How will artificial intelligence define success for this newly merged advisory giant?