Adidas Adizero Adios Pro Evo 3 resells for up to $5,500 after London Marathon records
Updated
Updated · WWD · Apr 27
Adidas Adizero Adios Pro Evo 3 resells for up to $5,500 after London Marathon records
3 articles · Updated · WWD · Apr 27
The $500 shoe, worn by winners Sabastian Sawe and Tigist Assefa, reached a highest sale of $1,855 on StockX, with bids starting at $1,671 for men’s size 8.
The sneaker debuted at the London Marathon, where Sawe set a 1:59:30 men’s record and Assefa set a 2:15:41 women’s record, boosting demand and resale prices.
Adidas’ Adizero franchise saw nearly 50,000 StockX searches in early 2026, with the Pro Evo 3’s lightweight design and performance driving its popularity among both athletes and collectors.
Adidas's $500 shoe broke the 2-hour marathon. Is this peak human achievement or technological doping?
With a resale price of $5,500, has the new super shoe become a luxury good for investors, not runners?
Adidas just beat Nike in the super shoe race. What does this victory mean for the future of athletic brand supremacy?
While elites break records, do these advanced super shoes pose a hidden injury risk for everyday runners?
The ultralight Evo 3 has very low durability. How will this 'disposable' design change the running shoe industry?
Can simple isometric exercises improve performance as much as a $500 super shoe, but without the cost or risks?