8 articles · Updated · The Wall Street Journal · Apr 28
The UK advertising group reported like-for-like revenue less pass-through costs fell across all main units, with global integrated agencies down 7.4% and public relations down 2.6%.
Despite the decline, results were better than analysts’ expectations and ahead of the previous quarter, prompting WPP to maintain its full-year guidance for profit margin and cash flow.
WPP continues to face challenges from past client defections and industry uncertainty, but recent new business wins and a three-year turnaround plan signal cautious optimism for recovery in 2027.
Are WPP's new business wins masking deeper client dissatisfaction and ongoing losses?
How can WPP be declining while the digital ad market is booming?
Why is WPP considering selling its PR arm Burson during a major turnaround?
Will WPP's 'single company' overhaul alienate the creative talent it needs to survive?
Beyond its lawsuit, can WPP prove its media buying is now truly transparent?
Is WPP's AI strategy focused on creativity while ignoring rampant ad fraud?