Australia proposes 2.25% levy on tech giants unless news content deals are made
Updated
Updated · The Guardian · Apr 28
Australia proposes 2.25% levy on tech giants unless news content deals are made
14 articles · Updated · The Guardian · Apr 28
The draft News Bargaining Incentive scheme targets Google, Meta, and TikTok, applying to platforms with over $250m Australian revenue and millions of users, aiming to raise up to $250m annually.
Tech giants criticized the plan, arguing it excludes AI platforms and unfairly targets select companies, while Australian publishers welcomed the move as vital for journalism’s sustainability.
The scheme replaces the previous bargaining code, incentivizing direct deals with publishers and offering significant offsets, but may spark international backlash, particularly from the US government.
Can Australia's new levy truly force a fair bargain for news from tech giants?
By excluding AI platforms, is Australia's new media law already fighting the last war?
How will Australia defend its news levy against potential trade backlash from the US?
Will a $250 million fund save Australian journalism or just delay its transformation?
Can this new scheme truly level the playing field for small, independent news outlets?
If Meta blocks news again, what is the government's plan to keep citizens informed?