ZDNET publishes guide to disabling ACR tracking on smart TVs

12 articles · Updated · ZDNet · Apr 28

The guide details step-by-step instructions for turning off Automatic Content Recognition (ACR) across major brands like Samsung, LG, Sony, TCL, and Roku.
ACR technology captures up to 7,200 images per hour, linking personal data such as email and street address to viewing habits for targeted ads. The smart TV ad market is projected to reach $691 billion by 2033.
Disabling ACR can protect user privacy but may reduce smart features, and settings may revert after software updates. Manufacturers prioritize monetizing user data, raising ongoing privacy concerns for consumers.

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