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Updated · MarketWatch · Apr 27Brown-Forman Corp. Cl B shares fall 2.54 percent, lag competitors
5 articles · Updated · MarketWatch · Apr 27
- The stock closed at $27.59 on Monday, marking its fifth consecutive day of losses and finishing 23.74% below its 52-week high of $36.18.
- Brown-Forman underperformed rivals as Constellation Brands fell 0.59%, while Molson Coors Cl A and Cl B rose 8.10% and 0.35% respectively.
- Trading volume for Brown-Forman was 2.2 million, significantly below its 50-day average of 6.3 million, amid a mixed session for broader US markets.
Can Brown-Forman's booming RTD sales save it from slumping whiskey demand? With merger talks active, is Brown-Forman poised to be bought or to buy? Are Brown-Forman's 82 years of consecutive dividend payments now at risk? Can explosive growth in emerging markets offset the company's decline in the US? Is Gen Z’s sober-curious trend a fatal blow to the traditional spirits industry? How can Jack Daniel's thrive when its core consumers are drinking less alcohol?