PayPal Ads launches Curated Ads to target and measure streaming advertising

8 articles · Updated · Adweek · Apr 22

The new Curated Ads product leverages PayPal’s transaction data and partners with Warner Bros. Discovery, Spectrum Reach, and Tubi for enhanced audience targeting.
Marketers can now use PayPal’s transaction graph to create targeted audiences and measure ad-driven sales by matching ad impressions with verified purchase data.
This move signals PayPal’s expansion into streaming and open web advertising, aiming to boost its ad business by offering advertisers more precise targeting and performance measurement capabilities.

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