Starbucks expects higher Q2 profit and sales amid turnaround efforts
Updated
Updated · MarketWatch · Apr 27
Starbucks expects higher Q2 profit and sales amid turnaround efforts
13 articles · Updated · MarketWatch · Apr 27
Analysts forecast Starbucks will report $476.6 million in net income and $9.17 billion in revenue, with same-store sales up 4%.
Turnaround strategies include upgraded cafes, improved service, celebrity partnerships, and new afternoon offerings such as energy drinks and digital-menu boards.
A revamped loyalty program with three membership tiers launched last month has received mixed customer feedback, and analysts are watching for its impact on sales momentum and customer engagement.
As profits soar, why has Starbucks failed to ratify a single union contract?
Will the 'Back to Starbucks' plan be remembered for its profits or its protests?
Is the revamped loyalty program alienating more customers than it's winning?
Why are investors targeting board members despite the company's strong financial outlook?
Is the CEO's $98M pay package justifiable amid widespread employee unrest?
Can new energy drinks and AI truly fix Starbucks' deep-seated labor problems?