Toyota Boshoku unveils $3,500 luxury office chair based on Crown power seat

10 articles · Updated · CarScoops · Apr 27

The chair, developed with Japanese office furniture maker Itoki, features power recline, heating, cooling, and a seatbelt buckle repurposed as a USB port, with only 70 units available via lottery.
Sold through Toyota’s premium Crown retail network in Japan, the chair retains much of the original car seat’s comfort and adjustability, targeting high-end office furniture buyers.
Competing with brands like Herman Miller and Steelcase, Toyota Boshoku’s offering is priced higher and emphasizes unique automotive features, highlighting the trend of luxury and exclusivity in office furniture.

How do the heating and cooling features in the Crown Seat Desk Chair compare in safety and effectiveness to dedicated ergonomic chairs?

Could the integration of automotive tech into home office chairs signal a new trend, or is it a passing novelty?

Are there potential health drawbacks to using automotive-style seats in office environments for extended periods?

What evidence supports that car seat-inspired chairs outperform traditional ergonomic chairs for stationary use?

With only 70 units and Japan-only sales, is Toyota Boshoku missing a global market opportunity?