Swift’s applications, filed with the U.S. Patent & Trademark Office, include two sound trademarks and one visual, all now approved and awaiting attorney assignment.
Legal experts say these filings aim to strengthen protection of Swift’s voice and image from unauthorized AI-generated use, supplementing existing Right of Publicity laws.
Swift has previously been targeted by AI deepfakes and fake endorsements, prompting this move; other celebrities, like Matthew McConaughey, have also filed similar trademarks to address AI-related threats.