Patryk Garkowski raises $69 million in record nine-day charity livestream

6 articles · Updated · Bloomberg · Apr 27

Garkowski, a 23-year-old Polish TikTok influencer known as Latwogang, partnered with rapper Bedoes for the livestream from a Warsaw apartment.
The unscripted event, broadcast on YouTube, attracted celebrities and athletes, including a brief appearance by Spanish footballer Lamine Yamal.
The campaign set a new world record for livestream charity fundraising, with all proceeds supporting a foundation aiding children with cancer.

What made global stars like Lamine Yamal and Chris Martin join an unscripted Polish livestream?

After receiving a record $69 million, what is the charity's plan to manage the funds?

What content strategy kept 1.5 million viewers watching a single stream for nine straight days?

Can this influencer-led model redefine the future of global philanthropic fundraising?

Does the success of one viral campaign risk overshadowing thousands of other critical causes?