Apple captures top global smartphone market share in March quarter

9 articles · Updated · MarketWatch · Apr 27

Apple achieved a 21% global market share and a 6% year-over-year shipment increase, driven by strong iPhone 17e sales and a rebound in China.
The entry-level iPhone 17e, launched at $599, outperformed its predecessor and boosted Apple's volume in lower price tiers amid a global smartphone market contraction.
Apple’s proactive supply chain management, including securing DRAM supplies, helped offset memory shortages, though increased budget model sales lowered average selling price to $910, below Wall Street expectations.

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