Adidas shares rise after Sabastian Sawe sets marathon world record in new running shoes
Updated
Updated · CNN · Apr 27
Adidas shares rise after Sabastian Sawe sets marathon world record in new running shoes
2 articles · Updated · CNN · Apr 27
Adidas stock gained 1.4% to €138.2 after Sawe became the first man to run an official sub-two-hour marathon in London, clocking 1:59:30 in Adizero Adios Pro Evo 3 shoes.
Ethiopia’s Yomif Kejelcha finished just behind at 1:59:41, and Tigist Assefa set a women-only world record of 2:15:41, both also wearing Adidas’ $500, 97-gram shoes.
The marathon results mark a major boost for Adidas after recent financial struggles, highlighting innovation and competitive gains over Nike, whose athlete Eliud Kipchoge’s earlier sub-two-hour run was not officially recognized.
Are $500 'supershoes' worth the cost and injury risk for everyday marathon runners?
Should marathon running now have separate records for different classes of shoe technology?
Is the sub-two-hour marathon a triumph of human endurance or a victory for footwear engineering?
How will Adidas pivot its strategy if its record-breaking shoe technology is outlawed this week?
With carbon-plated shoes facing a ban, will Sawe's historic record be the last of its kind?
Why would World Athletics ban the tech that just produced the sport's greatest milestone?