World Cup expected to boost global beer sales by one billion pints

7 articles · Updated · Bloomberg · Apr 27

Jefferies analysts, led by Edward Mundy, forecast a 568 million liter increase in beer sales this summer, benefiting European brewers like Anheuser-Busch InBev and Heineken.
The anticipated surge in demand during the soccer World Cup could drive a re-rating of European beer stocks, which currently trade at a discount to other consumer staples.
Concerns about the alcoholic category's growth prospects have weighed on brewer shares, but the World Cup is seen as a catalyst for renewed investor interest and improved market performance.

Are ready-to-drink cocktails the biggest threat to beer's World Cup dominance?

Is AB InBev's multi-billion dollar World Cup bet a smart play or a desperate one?

Will non-alcoholic beer be the real winner of the 2026 World Cup?

Will new weight-loss drugs be the surprise opponent for beer sales this summer?

Could a looming CO2 shortage leave World Cup fans with empty taps?