Emma Grede says AI should not design jeans, creativity must remain human-led

1 articles · Updated · Bloomberg · Apr 27

Emma Grede, CEO of Good American, emphasized on a recent podcast that while AI is transforming her businesses, design and innovation should be protected as human domains.
She argues that only people can truly understand and meet other people's needs in creative processes, reserving AI for operational tasks.
Grede’s stance highlights ongoing debates in the fashion industry about balancing technological advancements with the preservation of human creativity and craftsmanship.

How can fashion brands use AI without making their designs feel generic?

As AI masters fashion's logistics, will 'human touch' become the ultimate luxury?

Can AI ever truly create new fashion, or will it just endlessly remix the past?

If an AI can design the perfect pair of jeans, would you still want them?

Will the next generation of fashion designers need to code as well as sketch?