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Updated · Bloomberg · Apr 27Toyota global sales fall 5.8 percent in March amid RAV4 demand decline
8 articles · Updated · Bloomberg · Apr 27
- Toyota reports March global sales of 983,126 units, including subsidiaries Daihatsu and Hino, as RAV4 demand drops ahead of an SUV refresh.
- Despite the sales decline, Toyota's worldwide production rises 3.9 percent to 1.02 million units for the month.
- The ongoing conflict in Iran threatens key supply chains, raising concerns about potential production cutbacks for Toyota and other manufacturers.
Why did Toyota's global sales fall even as its factories ramped up production? Will the Iran conflict cripple the launch of the new all-hybrid RAV4? What is Toyota's secret to keeping car prices affordable amid global crises? Is the Toyota 4Runner's massive sales surge more than just a temporary fluke? With the RAV4 in short supply, which competing SUV is stealing its customers? Can Toyota's hybrid-first strategy withstand pressure from activist investors and EV rivals?