Chinese carmakers add movie-projecting headlights to vehicles

9 articles · Updated · Bloomberg · Apr 27

The Stelato S9 sedan, developed by Huawei Technologies and BAIC Motor, features 2-megapixel headlights that can project movies onto a 100-inch outdoor screen.
These advanced headlights also display crosswalk and navigation arrows on the ground, blending entertainment with practical driving aids.
The innovation aims to attract buyers by reviving the drive-in theater experience and differentiating Chinese cars in a competitive market.

Will cheaper MicroLEDs make projector headlights a standard feature or a passing gimmick?

Could car headlights become the next frontier for advertising and digital graffiti in our cities?

Beyond the sticker price, what are the hidden repair costs of movie-projecting headlights?

Can Western automakers keep pace with the rapid, feature-rich innovation from Chinese rivals?

As cars project films and data, who will regulate what is displayed on public roads?

How vulnerable are smart headlights to hacking, potentially projecting dangerous distractions for drivers?