Anta opens first US flagship store in Beverly Hills
Updated
Updated · BBC.com · Apr 26
Anta opens first US flagship store in Beverly Hills
10 articles · Updated · BBC.com · Apr 26
The Chinese sportswear giant launched its Beverly Hills outlet in February, marking its first standalone US store and expanding beyond over 12,000 shops in China and 460 internationally.
Anta’s global push includes acquiring stakes in brands like Arc'teryx, Salomon, and Puma, aiming to challenge Nike and Adidas as Western rivals face slowing demand and supply chain challenges.
Anta’s multi-brand strategy and celebrity sponsorships target Western markets, but the company faces perception hurdles and geopolitical tensions as it seeks to raise its profile and compete internationally.
As Nike and Adidas falter, is Anta's rise a local trend or a permanent global power shift?
Will Western shoppers embrace a Chinese giant, even if it owns beloved brands like Arc'teryx and Salomon?
With its global push, how is Anta navigating the ethical supply chain concerns that haunt the apparel industry?
Is China's mastery of factory automation giving Anta an unbeatable edge over its Western rivals?
Anta just invested in a struggling Puma. Is this a brilliant turnaround play or a billion-dollar misstep?
ANTA’s $1.8 Billion Puma Stake and Beverly Hills Flagship Launch Signal Bold U.S. Market Entry
Overview
ANTA marked a major milestone by opening its first directly operated U.S. flagship store in Beverly Hills in February 2026, creating a cultural hub that blends performance innovation with community engagement and athlete partnerships featuring stars like Kyrie Irving and Klay Thompson. This store represents ANTA's first permanent direct-to-consumer presence in the U.S. and lays the foundation for future expansion. Complementing this, ANTA's strategic acquisition of a 29.06% stake in Puma provides immediate scale, brand recognition, and access to Western markets, accelerating its global ambitions. Together, these moves position ANTA to challenge established competitors by combining its Chinese heritage with localized experiences and a multi-brand portfolio.