Developed with the International Trade Center, the course opens April 30, 2026, with registration until May 26, 2027, and includes a free launch webinar on April 29, 2026.
The course targets sports entrepreneurs, athletes, coaches, students, and professionals in sports law and management, offering practical knowledge on IP, business planning, marketing, and rights management in sport.
This initiative marks World IP Day 2026, reflecting sport's growing global commercial value and the importance of intellectual property in media rights, branding, sponsorship, and digital content within the sports industry.
With counterfeit sports gear costing €851 million annually, are current IP enforcement strategies effective?
As IP becomes central to sports, how can small startups compete against established giants?
With sports tech booming, what are the hidden risks behind its projected $140 billion valuation?
Does the intense commercialization of sports IP risk alienating the fanbases that create its value?
Why do only 10 countries dominate sports innovation, and what is holding other nations back?
When does patented tech like VAR become essential infrastructure that should be more openly governed?