Apple considers 'Neo' naming scheme for next iPad after MacBook Neo strategy

11 articles · Updated · 9to5Mac · Apr 25

Apple executives John Ternus and Greg Joswiak discussed the rationale behind the MacBook Neo name in a recent Tom’s Guide interview.
Their remarks suggest Apple may move away from vague or generational naming for entry-level iPads, possibly adopting the 'Neo' label for the upcoming A18-powered model.
This shift follows similar changes in iPhone and MacBook branding, aiming to clarify product positioning, though the next iPad’s design will largely remain unchanged from the 2022 iteration.

Could the 'iPad Neo' branding lead to a price increase for Apple's entry-level tablet?

Is an 'iPad Neo' the key to finally simplifying Apple's confusing tablet lineup?

Is Apple's shift to names like 'Neo' more about marketing than genuine product innovation?

As John Ternus becomes CEO, what does the 'Neo' strategy reveal about his vision for Apple?

Is a powerful A18 chip enough to define a new iPad generation without major design changes?