Azuna reaches nearly $100 million in annual sales and plans eventual sale

1 articles · Updated · Entrepreneur · Apr 24

Azuna, founded by Scott Dancy in 2019, now employs 50 people and expects over $100 million in direct-to-consumer sales this year, including new distribution through Midwest grocer Fresh Thyme.
The company, which started with Dancy handling all operations, accelerated growth during the pandemic and has raised less than $10 million in investment, far less than typical competitors.
Azuna is the world’s largest buyer of Australian tea tree oil and is exploring institutional investment and major retail partnerships, with Dancy aiming to sell the business in about eighteen months.

Can anyone compete with Azuna's dominance over the tea tree oil supply?

How did one founder scale Azuna to $3 million almost entirely alone?

Will Azuna's planned sale mean the end of its Buffalo headquarters?

Is Azuna's rapid success a repeatable playbook or a pandemic unicorn?

Are Azuna's 'natural' products safe amid looming EU health warnings?