Young Americans reduce dating frequency and spending amid rising costs

7 articles · Updated · CNBC · Apr 24

A BMO survey of 2,501 adults found half of single Americans are dating less or opting for cheaper activities, with Gen Z spending $205 and millennials $252 per date on average.
Nearly half of singles say dating is not worth the expense, and 48% of Gen Z and 40% of millennials report dating costs hinder their financial goals, reflecting broader affordability pressures from inflation.
Many singles now view overspending on dates as a red flag, with dating app fees and shifting social habits further impacting how young Americans approach relationships in an era of higher living costs.

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