Autobrush recalls kids' toothbrush boxes over button battery hazard

8 articles · Updated · USA TODAY · Apr 23

The CPSC recall affects boxes for Autobrush Sonic Pro Kids toothbrushes, sold online from March 2023 to December 2025, due to loose button cell batteries in the packaging.
The toothbrushes themselves are not recalled; only the packaging is affected. No injuries have been reported, and consumers are advised to discard the boxes and can claim a $5 credit from Autobrush.
The recall follows Reese’s Law, which requires warnings and child-resistant packaging for button batteries. Approximately 48,000 boxes are involved, and the affected varieties feature animal-themed designs.

A $90 toothbrush box was recalled for a deadly battery risk. Is a $5 credit enough?

If a toothbrush box hides a lethal hazard, what dangers lurk in other kids' products?

Do fun characters on packaging blind parents to the serious safety hazards hidden inside?

With Reese's Law in full effect, are voluntary recalls truly a strong enough penalty for companies?

Was this a case of corporate negligence or an unavoidable error in a complex global supply chain?