Ford CEO Jim Farley warns US carmakers face perfect storm of Chinese competition and industry upheaval
Updated
Updated · Fortune · Apr 24
Ford CEO Jim Farley warns US carmakers face perfect storm of Chinese competition and industry upheaval
14 articles · Updated · Fortune · Apr 24
Farley highlights three existential threats: Chinese automakers’ global expansion, EV design complexity, and shifting US emissions regulations, citing Ford’s China sales drop to 288,000 in 2022 and F-150 Lightning’s discontinuation.
He notes Chinese firms like BYD now outsell Ford globally, aided by state subsidies and advanced engineering, while regulatory rollbacks under Trump have altered automakers’ EV strategies and emissions targets.
Ford is pivoting to hybrids, extended-range EVs, and a new affordable EV platform, aiming to adapt to rapid industry change and avoid existential risk, as previously outlined in plans for a 2027 universal EV platform.
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