Bed Bath & Beyond rebrands The Container Store locations to return to California
Updated
Updated · Los Angeles Times · Apr 24
Bed Bath & Beyond rebrands The Container Store locations to return to California
8 articles · Updated · Los Angeles Times · Apr 24
The company will rebrand 98 The Container Store sites, including 12 in California, with format changes starting in May and liquidation of 30% of products.
Five of the new stores are in Southern California, and the move follows Bed Bath & Beyond’s $150 million acquisition of The Container Store after both companies’ bankruptcies.
Despite previous criticism of California’s business climate, the retailer cites state incentives for its return, while Governor Newsom welcomes the comeback as evidence of California’s economic strength.
With 30% of its products gone, is The Container Store losing its identity?
How will home services like custom closets fit into the new retail stores?
What 'massive incentives' convinced a vocal critic to return to California?
Is this a bold 'Everything Home Ecosystem' or a hodgepodge of failing brands?
Will the new hybrid stores confuse customers and dilute both brands?