Apple Korea releases NCT edition MacBook Neo campaign film

6 articles · Updated · Branding in Asia Magazine · Apr 23

Apple Korea debuts a reimagined MacBook Neo video featuring NCT U’s “INTRO: Neo Got My Back” and fan-inspired visuals through its official channels.
The campaign, produced by TBWA\Media Arts Lab Seoul, incorporates fan memes like “Neo Got My Mac” and highlights the citrus MacBook Neo model, sparking enthusiastic responses from NCT’s fandom on social media.
This follows earlier speculation about an Apple-NCT collaboration after a previous video used NCT references, with fans linking the MacBook Neo’s design and colors to the K-pop group’s 10th anniversary.

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