The programme, delivered by Johannesburg Business School, is open to 18–35-year-olds in South Africa and SADC countries, with applications closing May 15, 2026.
Up to 160 participants will receive full scholarships, practical business training, and a UJ Short Learning Programme Certificate upon completion, with top performers eligible for a year-long mentorship.
Aimed at tackling youth unemployment, the initiative equips young people with entrepreneurial, digital, and leadership skills, fostering innovation and economic participation across Southern Africa.
Can a programme for 160 students truly tackle Africa's systemic youth unemployment crisis?
How does the curriculum prepare graduates for the realities of Africa's vast informal 'hustle' economy?
Beyond tuition, what hidden barriers prevent the most disadvantaged youth from completing the programme?
What are the post-graduation success rates for starting businesses or finding formal employment?
Is the fully-funded model sustainable, or does it rely solely on one family's philanthropy?