Christine Li accuses AI microdrama of using her face without consent

2 articles · Updated · FRANCE 24 English · Apr 24

Li, a 26-year-old model from Hangzhou, and another individual discovered their likenesses used in "The Peach Blossom Hairpin" on Hongguo, a ByteDance-owned app with 245 million monthly users.
Li plans to sue both the drama makers and the platform, while Hongguo has removed the series and pledged stricter content reviews after dealing with 670 similar violations.
The case highlights legal and regulatory gaps in China's booming AI-driven microdrama market, raising concerns over portrait rights, reputation, and the potential for more undiscovered victims amid rapid industry growth.

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