Azulene Ranks South Korea’s Top 3 Beauty Ingredients With 29% Search Growth
Updated
Updated · WWD · Jul 21
Azulene Ranks South Korea’s Top 3 Beauty Ingredients With 29% Search Growth
1 articles · Updated · WWD · Jul 21
Summary
Naver searches for Azulene averaged about 15,300 a month from June 2025 to May 2026, putting the anti-inflammatory ingredient among South Korea’s three fastest-rising beauty actives.
That 29% increase trails only PDRN and minoxidil in the ranking, while outpacing PDRN’s growth rate by about 2 percentage points despite a smaller overall search base.
Azulene is derived from plants such as chamomile and yarrow and is used to calm sensitive skin, a positioning that could help it follow PDRN from Korean buzzword to broader global demand.
U.S. adoption remains limited, though products from From Medi+, Then I Met You, Biossance and Adwoa Beauty already use the ingredient in masks, eye creams and hair treatments.
South Korea’s latest ingredient trends also show hair care gaining ground, with minoxidil, ketoconazole and caffeine all drawing rising attention alongside skin-care actives.