European Premium Brands, VW Group Suffer 24%-37% China Q2 Sales Slump
Updated
Updated · Autocar · Jul 27
European Premium Brands, VW Group Suffer 24%-37% China Q2 Sales Slump
3 articles · Updated · Autocar · Jul 27
Summary
China sales at BMW, Volvo, Porsche, JLR and Mercedes-Benz fell between 24% and 37% in the second quarter, marking a sharp retreat in a key market for European premium carmakers.
Local Chinese rivals drove the slide by intensifying competition in electrified vehicles, eroding demand for imported and legacy foreign brands.
Volkswagen Group posted a matching 37% drop in China, extending the weakness beyond luxury marques, though it has not yet broken out Audi's figures.
The declines underscore how quickly China's EV-led market shift is squeezing European automakers that once relied on the country for premium growth.