Updated
Updated · Kyiv Independent · Jul 26
Wildberries Hides 200,000 Military Listings After 7 Warehouses Are Hit in Ukrainian Strikes
Updated
Updated · Kyiv Independent · Jul 26

Wildberries Hides 200,000 Military Listings After 7 Warehouses Are Hit in Ukrainian Strikes

3 articles · Updated · Kyiv Independent · Jul 26

Summary

  • Searches for “SVO” and “everything for the SVO” on Wildberries now return “No suitable products found,” after previously surfacing more than 200,000 items including military helmets.
  • Seven Wildberries warehouses have been hit since July 18 in Ukrainian strikes that Kyiv says were aimed at disrupting Russian army logistics, with damage potentially running into billions.
  • Military-related goods have not disappeared from the platform: bulletproof vests and helmets remain under “Sport,” while searches like “goods for SVO” still show first-aid kits, radios, backpacks and flags.
  • Wildberries is a major node in Russia’s war-linked consumer economy, selling dual-use items such as drone fiber-optic cable and FPV drone components while controlling nearly 50% of the online retail market.
  • The pressure on the company is widening beyond battlefield disruption: its banking arm was sanctioned by the EU in July over contributions to the Russian budget.

Insights

Will hiding tactical gear under neutral categories save Russia's biggest retailer from a $2 billion drone strike disaster?
How is Ukraine's deep-strike strategy turning civilian e-commerce giants into crippled military logistics targets?