Minivan Sales Jump 21% to Nearly 400,000 in 2025 as Millennial Parents Return
Updated
Updated · CNN · Jul 26
Minivan Sales Jump 21% to Nearly 400,000 in 2025 as Millennial Parents Return
3 articles · Updated · CNN · Jul 26
Summary
Nearly 400,000 minivans sold in 2025, a 21% rebound that marks a sharp revival for a segment long written off as uncool.
Millennial parents are driving the shift, drawn by sliding doors, roomy third rows, hybrid fuel savings and lower prices than three-row SUVs.
Toyota’s Sienna shows the demand: 2025 sales rose 35%, and the model now sits on dealer lots for only about 18 days, according to CarGurus.
Price is a major advantage as buyers confront SUV sticker shock—minivans run about $4,000 less than comparable three-row SUVs, with an average June 2026 transaction price of $48,908 versus nearly $80,000 for full-size SUVs.
The comeback is still partial: minivans hold just 2.4% of the U.S. vehicle market, below 3.2% in 2016, after years of losing ground to SUVs.