McKinsey Meets 29-Year-Old Sammy Nussdorf Over Meadow Lane's Rapid Rise

1 articles · Updated · The New York Times · Jul 26

McKinsey consultants gathered at Meadow Lane in Lower Manhattan after asking owner Sammy Nussdorf to explain how the gourmet market became a hit so quickly.
Nussdorf, 29, walked them through the business's early hurdles and growth pressures, from a long permit delay before opening to a kitchen struggling to keep up with demand.
He also pointed to the store's premium, eclectic formula — including $65 olive oil, $12 chicken salad and Mexican Coke — as a break from standard health-food retail.
The meeting underscored how Meadow Lane's popularity has turned the Greenwich Street shop into both a crowded downtown draw and a target of online backlash.